The big appeal of MagiCam is that it wants to be easy to use and fun, and I like how Tap Tap Tap reduced user interactions to the minimum, putting the spotlight on animations and sound effects instead. The developers believe in the automatic enhancement mode so much, the option is always active and applied to every photo you take in MagiCam but, because results may vary, there’s a toggle to save originals to the Camera Roll in the Settings app. When you shoot, photos are saved to the Camera Roll, but they’re also automatically enhanced using a feature that’s reminiscent of Camera+’s Clarity, which exalts scenes with vibrant colors and higher contrast. MagiCam’s focus is on speed and filters, which are called “Moods” in the app and appear to be a selection of the 9 most popular filters from Camera+. In our conversation, Lisa noted that “complex editing” happens in the background without exposing controls to users who don’t want to deal with them. The design is intentional, as MagiCam was created to leverage the editing technologies of Camera+ in a lightweight and fun app that’s not intimidating or difficult to use, which Camera+ can be. There’s a zoom slider if you want to capture distant objects and a gallery of recent pictures, but that’s it. You can turn on the flash, switch between the rear and front-facing camera, and choose a square format, but you won’t find the advanced controls of Camera+ in MagiCam – you can’t even tap to focus because the app will do that automatically. MagiCam is the opposite of Camera+: where Tap Tap Tap’s premiere photo app is packed with controls in the viewfinder, sliders and settings in the editing section ( relaunched last year), and dozens of options to tweak a picture and turn it into the perfect shot, MagiCam launches to a simple camera view with a few basic buttons. Today, Tap Tap Tap is launching MagiCam, which, unlike Camera+, does away with professional editing tools and focuses on simple filters and quick sharing. Lisa is the co-founder of Camera+, the popular camera app by Tap Tap Tap that, since 2009, has amassed over 12 million downloads and become a fixture of the App Store’s Top Charts, which can be rare for a paid app with additional In-App Purchases. “We wanted to create a complementary camera app to Camera+ for users who wanted a simple, one-touch app for shooting and sharing on the go”, Lisa Bettany tells me over email.

Fun photo apps for mac